How Simpals transitioned employees to Apple devices and built a unified IT ecosystem

About Simpals

Simpals is a leading IT group in Moldova with a strong creative and technological core. The company develops digital products, media, advertising and IT services, 3D animation, news platforms, and socially significant projects.

Simpals’ products are present in 57 countries, and their audience exceeds 1 million daily users. The scale of the business and the diversity of its operations require a stable, secure, and unified IT infrastructure.

Business challenge: growth without operational chaos

As Simpals scaled, the company faced challenges typical for growing IT companies:

a heterogeneous mix of hardware and operating systems;
difficulties with file compatibility;
increased workload for the IT department;
slow onboarding of new employees;
the need to support a mobile and hybrid work format.

For a creative company, it is essential that technology does not get in the way of work, but instead enhances the team’s performance.

Why Apple became the standard at Simpals

The decision to switch to Apple devices was strategic. For Simpals, Apple is not just about convenience and design, but a powerful business tool.

Today, the company’s employees work on Apple devices, primarily MacBooks. Apple has become a unified standard for designers, managers, marketers, and IT specialists.

Key reasons for choosing Apple for business:

a unified ecosystem of devices and services;
long battery life of MacBooks;
macOS stability when working with creative and IT tools;
fast onboarding of new employees;
data security and centralized management.

Simpals even has its own Apple museum — the only one in Moldova. In 2025, one of its exhibits, an exact replica of the first Macintosh, was personally signed by Steve Wozniak, Apple’s co-founder.

Transitioning to Apple: the Simpals experience

“It took about two years to transition the entire company to Apple devices. At the time, there were challenges with infrastructure and file formats. Today, this journey would be much easier. I started with myself, then designers and managers followed — and the team began to work like a single puzzle. We definitely won’t be going back,” — Dmitry Voloshin, Founder of Simpals

The role of ASBC Moldova: from supplier to technology partner

When Simpals transitioned to Apple devices, ASBC Moldova became not just a supplier, but a true long-term technology partner.

ASBC took on the full cycle of Apple-related operations within the company:

supplying up-to-date MacBook models tailored to the teams’ needs;
planning and upgrading the device fleet without downtime;
service support and ongoing maintenance;
implementation and administration of Apple Business Manager;
selection of Apple business solutions and complementary solutions from other brands.

This approach allowed Simpals to focus on product development and creativity without being distracted by operational and technical issues.

How Apple impacts team efficiency: employees’ perspectives

You start seeing things differently with a MacBook

“Apple fully aligns with our values - simplicity and intuitiveness. macOS is thoughtfully designed down to the smallest detail and doesn’t distract from tasks. For designers and creative professionals, a MacBook is a must-have,” — Dmitry Voloshin, Founder of Simpals

With the transition to Mac, the workday became more efficient

“I open my laptop and immediately start working. The battery lasts all day, and I can easily move between the office and home. All my files are always at hand, no matter which Mac I’m working on,” — Olga Yurko, Chief Product Officer

With Apple, you focus on your work - not on the technology

“Apple devices are seamlessly synchronized with each other. AirPods, iPhone, and Mac automatically switch between one another. All documents and tabs are synced across devices. I simply choose where to work, without thinking about setup or charging,” — Artem Ivanov, Marketing Team Lead

Results of implementing the Apple ecosystem

The transition to a unified Apple ecosystem enabled Simpals to:

standardize workflows across all teams;
reduce the onboarding time for new employees;
reduce the operational load on the IT department;
enable mobility and a hybrid work format;
create a stable foundation for business scalability.

Thanks to ASBC Moldova’s comprehensive approach, the company received not just Apple devices, but a ready-made IT infrastructure that supports growth without increasing management complexity.

Conclusion

The Simpals case demonstrates how Apple can become a strategic business tool rather than just a choice of hardware. With the support of an experienced partner, implementing the Apple ecosystem becomes manageable, predictable, and efficient.

ASBC Moldova helps companies integrate Apple into their business - from the first devices to a scalable ecosystem.